(DOWNLOAD) "Conversations with Marketing Masters" by Laura Mazur & Louella Miles " eBook PDF Kindle ePub Free
eBook details
- Title: Conversations with Marketing Masters
- Author : Laura Mazur & Louella Miles
- Release Date : January 11, 2009
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1009 KB
Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.
The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
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